5 Ways to Kick-Start Your Digital Brand in 2023
Your Digital Identity in 2023
It’s the time of year to check your digital presence! First impressions mean everything- so what impression does your digital brand make? When a consumer visits your company website and social media, they want to feel reassured and interested in doing business with you.
Your branding tells the consumer everything they need to know, from mission statement to services. It’s consistent and integrated across platforms. As the metaverse grows, having a positive and trustworthy digital identity becomes even more essential.
#1 - A Good Logo Is Worth 10,000 Words
Creating or revamping your logo can be a great way to breathe new life into a stale brand. Do some research first and zero in on the exact look and feel you want. Pick a color palette that reflects your business, and remember your logo should look good in black and white as well.
Look for designers whose portfolios include similar projects, then determine who really understands the image you want to project. Be specific so your needs can be met! Versatility and simplicity are key.
#2 - Your Website is Your Headquarters
A website is no longer optional! Potential clients are more likely to trust your business if you have a solid online footprint. Can you put up a Facebook business page for free and be done with it? Nothing is really for free- social media companies sell your business data to third parties.
What if your preferred social media platform changes its rules or shuts down? Where will you refer your customer base quickly to retain your business? Owning your own website is essential- specialized to provide you and your staff with valuable ways to interact with existing and potential customers.
#3 - Create Valuable Content
Once your core website is built, it’s important to update it with consistent content. Posting a few pictures isn’t going to cut it! What kind of content is valuable to your clients? What will they come back for again and again?
A website is never truly finished, it is a work in progress, always growing and changing, Ideally, your community can grow along with it. Blogging or vlogging about your business is a great way to keep your audience engaged and remind them of your services. Video is a very powerful way to share your message!
#4 - Plan Your Marketing Strategy
Launching a targeted online marketing campaign to the right channels maximizes lead generation and clicks from your target market- helping your audience “discover” your company! Creating a content calendar helps you organize where and when content will post to social media and other channels. Check your analytics and make changes as needed to maximize conversion.
#5 - Time to Dip a Toe Into Live-Streaming
Live Streaming has become a popular new way to reach your followers directly. A well-produced live stream will elevate your brand to the next level. Businesses large and small are now selling their products and services directly from live streams- and the market is only increasing. Interested in learning more about Live Streaming? Check out my tip-sheet!
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